Opening a hotel in New York City is a treacherous business--there are always delays. Which is what Starwood is finding as it tries to get the city's first two Aloft Hotels up and running.Aloft's delays haven't prevented existing businesses from being pushed out. NBC New York, as well as the Downtown Brooklyn Partnership, seem to think that certain shoppers are invisible. Fulton Street is bustling... unless you are blind to certain demographics, like the writer of Filene's Basement/Syms to Open in Brooklyn:
Aloft Harlem has had a busy dance card of opening dates, with the latest not too far off on October 21. That was also meant to be the big day for Aloft Brooklyn, but HC reader AboutGirl was right when she said that she'd heard this opening had been pushed back as well. According to its website, Aloft Brooklyn is now scheduled to open on January 20, 2011.
It seemed like only a matter of time before chain stores set their sights on the somewhat desolate strip of real estate at Brooklyn's Fulton Mall. Joining Aeropostale and H&M—both of which should be opening soon—Filene's Basement/Syms announced it will open its first Brooklyn store at the Fulton Mall in early 2012.